“As we continue to navigate through these uncertain times, rest assured we as dairy farmers are essential businesses that are here for you each and every day,” said Hula. Jessica Hula of Insight Dairy in Little Falls, N.Y., serves as a dairy farmer spokesperson for ADA North East for the Price Chopper promotion and reminded consumers about dairy farmers’ commitment to produce a safe, abundant food supply. We encourage everyone to buy a gallon of milk and make a donation to this great cause during Dairy Month.” “Donating to the Fill a Glass with Hope campaign will do just that. “As we all adjust to the impacts of the COVID-19 pandemic, it’s more important than ever to support our dairy farmers, put nutritious food on our tables, and lend a helping hand to our neighbors in need,” said Commissioner Ball. With nearly 10,000 dairy farms in the region, the industry is essential to the states’ economy, as recognized by New York State Department of Agriculture and Markets Commissioner Richard A. The retailer is also promoting the campaign in their store advertisements and running a dairy social media campaign during June. Price Chopper has 88 stores in New York and Pennsylvania, with the remaining 43 stores in Connecticut, Massachusetts, New Hampshire and Vermont. The retailer offered a $10,000 match for a total of more than $32,000 raised. The program kicked off in New York last year at Price Chopper. The first charitable fresh milk distribution in the country, Fill a Glass with Hope was initiated by Pennsylvania dairy farmers in 2015 and has provided 14 million servings of fresh milk through Feeding Pennsylvania’s food bank system. “This campaign, led by dairy farmers, is just one way to ensure local families have access to a steady supply of nutritious milk even in the toughest of times.” “Food banks are stretched thin during this unprecedented time, and we know milk is always one of the most requested items but the least donated because of its perishability,” said ADA North East CEO Rick Naczi.
In-store signage reminds shoppers to “round up” their change at checkout to support children and families in their community. – American Dairy Association North East is partnering with the 131 Price Chopper/Market 32 stores to provide fresh milk to local food banks through Fill a Glass with Hope® during June, National Dairy Month.
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